RORY MCCOOLE:
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BIOGRAPHY / AMSTERDAM - SAN FRANCISCO - SYDNEY - UK
HAVING GRADUATED FROM FALMOUTH SCHOOL OF ARTS IN 1995, RORY PROGRESSED HIS DESIGN STUDIES TO THE UNIVERSITY OF THE WEST OF ENGLAND IN BRISTOL, RECEIVING HONOURS IN DESIGN. WITHIN A SEVEN YEAR TIME SPAN RORY HAD WORKED IN SAN FRANCISCO, LONDON, COPENHAGEN, SYDNEY, AND AMSTERDAM.

HIS CAREER STARTED IN SAN FRANCISCO IN 1997 WITH FORK, THEN THE COMMUNICATIONS DIVISION OF IDEO. ON RETURN TO EUROPE HE VENTURED TO COPENHAGEN TO REALIZE FREELANCE OPPORTUNITIES IN SCANDINAVIA. 1999 SAW RORY REVISIT THE UNITED STATES, ENGAGING FIRST CONTACT WITH ATTIK, SAN FRANCISCO THAT LED HIM TO AUSTRALIA. AS A DESIGNER AT ATTIK, SYDNEY, RORY WORKED ON MAJOR ACCOUNTS INCLUDING NIKE, VODAFONE, TELSTRA, LEND LEASE, FOXTEL AND COCA COLA.

DEPARTING AUSTRALIA IN 2000 TO RETURN TO THE UK, HIS FREELANCE ACTIVITIES INCLUDED DESIGN FOR FIFA INITIATIVES. IN 2001 RORY MOVED TO THE NETHERLANDS TO JOIN NIKE EUROPE IN AMSTERDAM. HE WAS PART OF THE EUROPEAN TEAM SPORTS DIVISION APPLYING GRAPHIC AND CONCEPT DIRECTION TO NIKE FOOTBALL.

A CO-FOUNDER OF THE CREATIVE STUDIO DOKTER, RORY WAS INFLUENTIAL IN BUILDING THE STUDIO’S BRAND WHICH RECEIVED GLOBAL RECOGNITION FOR ITS STYLISH DESIGN.

IN JULY 2004 RORY BECAME INDEPENDENT AND IS CURRENTLY WORKING WITH CLIENTS IN THE UK AND ACROSS EUROPE.